In breaking down the very essence of ‘What’s so radical about Radical Yes?’ we arrive at three fundamental things.
1. The first is our commitment to flat shoes.
Highly wearable shoes. Well fitted shoes. Practical, but beautiful shoes. ‘Classic’ silhouette shoes. Shoes that say ‘I’m chic, but I need to get things done’.
Our vision is to create go-to shoes you will wear on the (‘every-second-day’) daily. This is the space we design to – where the dreamy aesthetic elements are tamed by a boundary of practicality and usefulness.
2. The second is our commitment to small batch quantity manufacturing.
We like to make things in small quantities so that they feel unique, limited and special - because we like our customers to also feel unique and special in our products - like they are part of a secret ‘radical’ club. It’s a conversation we have a lot in store.
We love owning the sales experience of every single shoe we make so we can transfer that end-use customer feedback straight into our design process. Choosing not to wholesale keeps us close to you. Making in small quantities gives us time to learn and grow with you.
3. The third is our commitment to the sophisticated use of colour.
Accessories – especially footwear - are the best shortcut to statement making dressing with less of the commitment and short-term view of seasonal garments.
Our high summer ‘Daisy Dreams Forever’ collection is the embodiment of each of these ideas.
Classic flat shoe silhouettes – think Mary Janes made easy with Velcro fasteners and re-imagined ‘practical-party’ inspired Fisherman sandals – are dreamed up in dopamine inducing moments of lavender and ice blue.
Athletic weekend sandals are elevated in full leather executions in our new Space Jam silhouette, to take you through summer work weeks with suits and toes-out sharper dressing.
"We like our customers to feel unique and special in our products - like they are part of a secret ‘radical’ club.”
This new drop also see’s a return to our recycled leather bag silhouettes, designed with the double-bag day situations in mind. We wanted to give you options for ‘sharper’ end use feelings in styles that we know will become your everyday best friends.
"This is the space we design to – where the dreamy aesthetic elements are tamed by a boundary of practicality and usefulness."
Radical Yes in Conversation with Elfy Scott.
We invited our Summer brand ambassador, author, journalist and podcaster, Elfy Scott to help us answer some of the questions we get asked most frequently about our brand. In this episode we discuss what the 'Radical' in Radical Yes means to us. Watch the video below.
