I want to be comfortable, I want to be able to move with freedom and expression. But, I also want to look good.”
Radical Yes makes flat shoes for modern women who lead busy, creative lives. Our shoes are created to instill a spirit of independence. Shoes that cross the divide of looking sharp and being comfortable. Shoes that we know will quickly become your every-day go-to favourites. Wear them to work or for a day at the gallery, wear them dancing, run for the tram in the them – we create the flat shoes' you have been looking your whole life for. It is an idea we call ‘flat shoe liberation’ and it is the guiding philosophy around everything we make.
Founded in 2013 by Brand Director Kerryn Moscicki, Radical Yes represents the coming together of many of Kerryn’s creative obsessions including product design, writing, yoga and a genuine belief in magic. Having worked in fashion for over 15 years for large wholesale manufacturers, it was while Kerryn was taking a break from the intensity of her work in the fast fashion world, to complete a year-long program of Yoga Teacher Training that the idea for Radical Yes was born. Seeking to make products from a place of usefulness, meaning and transparency, working with her long-time maker and mentor Paul in China, Kerryn produced a 7-style range of flat lace up shoes, fitted with an athletic innersole for extra comfort and sharing the behind the scenes stories from our workshop in China.
Above: Kerryn and Leo at the famous 'lilac door' of The Fitting Salon.
The flat-shoe only philosophy was an idea that resonated with wonder women friends both near and far. It was from these simple beginnings, along with considerable help from Kerryn’s husband, Art Director and now full-time business partner Leo along with friend, talented stylist and product developer Sofia Lundqvist, that the brand has grown a cult following of radical devotees that share our ‘flat shoe liberation’ vision.
Above: Inside The Fitting Salon designed by Studio Koops, featuring 50 metres of green velvet curtain.
In the years since we began we have offered a small scale footwear alternative for our customers who, like us, value a conscious stance in the way we produce our products and the independent way we choose to live our lives. Today we remain an independently owned family run business, complete with a retail space, ‘The Fitting Salon’ in our local North Melbourne neighbourhood.
Back to the shoes.