Written by Sydney-based fashion writer, Kimm McTavish.
True, it’s a pretty bold statement, but we’re in the business of radical thinking yes? We acknowledge that colour selection is not a competition, but if it were, your choice of tangerine might just help you cross the line faster.
We’re all accustomed to the (yawn) - Pantone colour of the year or the hottest “colour pop” for the season. Every year, around Fashion Week, bloggers and journalists around the world unite in extolling the virtues of this season’s signature colour.
As is our usual MO, we’ve tried to hack this a little. No, we haven’t used a colour trend forecaster or waited for tasty leaks from the European runways. Instead, we spent some time listening to ourselves - working out what, during the dark grey days of winter would give us that sartorial happy hit we need in our wardrobes.
Enter Tangerine. Just the sound of the name kinda brightens the day. We wanted to share a colour which is not determined by the fashion machine, but genuinely crosses borders in wearability.
Artwork by Swedish artist Sara Andreasson. Photo from Pinterest.
Although this A/W season doesn’t see too many changes on the last, there has been a paradigm shift in the way pieces are worn. The pillars of European fashion are all more informed by post #metoo movements which have given rise to re-creating fashion as armour - nicely tailored and vibrantly coloured armour that is. Our 'Little & Often' Tangerine Dream is in some way complicit with this, allowing us the opportunity to be whimsical, feminine and with some of that serious utilitarian air too.
Our concept was to introduce a shade which exudes warmth, a touch of spiciness and introduces a calculated unexpected note to your look. You’re possibly still reeling over “calculated unexpected”, but when you’re wearing tangerine shoes, you’ll understand what we mean - there’s a lot of duality in the tone.
A fave of stylists, tangerine is bold, not bright, curious, but not cute. The tangerine itself hails from the exotic orchards of Morocco and its hue holds an air of mystery that your run-of-the-mill oranges and peaches just don’t. Sure, it sounds like we’re getting a little fruity, but the truth is that the depth of this colour evokes unpredictability and a serious commitment to the unconventional.
Image by Scarlett Carlos Clarke for Dazed & Confused.
On the colour spectrum, tangerine sits ridiculously well with its polar opposite, navy. For us, be it pintucked, pinstriped, tailored or crop-flared, we always saw our tangerine “little often day heels” back with serious navy pieces. The best bit is, this colour works just as well with your washed out denims, olive green boiler suit or charcoal mod cut suit. Equally, these heels work across your whole vintage inspired collection from the scandinavian florals through to your 70’s geometric prints.
Our vegan Dharma Tassle loafer in Sunflower embroidery plays with the Chinois inspired tangerine florals.
Now, we don’t want to give you the impression that our elected favourite colour is all things to all fashion sets. Just as not everyone enjoys apples and not everyone likes pears, we can’t guarantee that you’ll love tangerine as much as we do. However, if you do give life to the tangerine in your wardrobe, we know that its set to heighten your mood and bring that fab intrigue to your style which only the bold can provide.
Time to tangerine up.