Anita Ryley is a WONDER WOMAN.
Balancing a career as successful creative director and co owner of branding and design agency SeeSaw, Anita is also a mum of one very beautiful and busy daughter.
Recognised for the originality and artistry of her work, Anita is a great collaborator and communicator. She has been actively involved in Australia’s creative and design industries, working with the Australian Graphic Design Association (AGDA) and as an awards judge.
Personally and professionally Anita has inspired us in so many ways along The Radical Yes! journey. Offering us endless creative advice and support, not to mention a desk to work from during the early stages of our brand's creation, Anita is radical because of her unique point of view and her warm hearted approach to life.
Tell us a little about your work, what do you do? Why do you do it?
I am a Creative Director and co-owner of Seesaw, a branding and design agency. We have grown over the last ten years to be a studio focused on brand and the creation of well-crafted design solutions that are the balance of head, heart, strategy and style. We believe our approach and studio philosophy can be summarised by this quote from Romanian sculptor Constantin Brancusi –
Create like a God. Command like a King. Work like a Slave. And never forget you’re an artist.
The great man also said, “Don’t lose confidence. Don’t be afraid, you will get there in the end". Pretty great words to live your life by.
Tell us about your creative process. Do you have any work rituals or habits you follow?
Creatively, I always work best when I collaborate with my team and my amazing business partner Matt, There is a lot of conversation, research, sharing of ideas and discussion before we begin any new project.
Describe your work environment. How does the space influence you?
Our studio is located within a 1970's Brutalist building in North Melbourne. It is affectionately known as the concrete bunker and we absolutely love it. As an open plan space it is inspiring as it sets the tone for our studio culture. We are very much a little family here and we pride ourselves on open communication and collaboration. The neutral interiors, beautiful natural light and landscaping create a real sense of calm which I believe is integral as often our work can be high pressure and pretty fast paced.
We also share our studio with a couple of studio dogs and two extremely talented members of our extended Seesaw family - IF Architecture and Concrete Robot, our partners in crime whom we collaborate with regularly on many hospitality, property and corporate projects.
What is one thing in your life you are proud of?
Personally, it is my daughter. I am constantly amazed that I created this perfectly cheeky, caring and confident little girl. Professionally it is creating a successful business, my relationship with my business partner and the beautiful work our whole team creates for like minded clients.
What does being ‘radical’ mean to you?
I think being radical is being brave, daring and creative. I am so lucky to be surrounded by women who embody radical radness. Strong, confident women who often balance motherhood, creative businesses and busy personal lives. They are my endless support and my constant inspiration.